Industry/ Sector |
Manufacturing, Wholesale, Retail |
Category |
Growth, Scale, Business Model Reviews,International Expansion |
Brief |
Build a strategy to grow and scale the existing business outside of it’s local region and test the model nationally and internationally. |
Challenges
A long history of hiring family and friends had created a poor culture amongst other staff. Accountability only existed for the sales team and general expenses had grown disproportionately to the overall business.
Strategy
Realign the leadership around shared values vision and behaviour. Simplify and flatten the organisation chart. Build growth pathways and hire in missing capability. Strategy to enter online sales without competing with existing retail clients.
Action
Supported a rebranding strategy and corresponding restructure of R&D teams.
Re-negotiated international supply chain relationships and expanded international client base.
Facilitated an extensive leadership restructure.
Facilitated a new sales leadership and team structure.
Introduced company-wide responsibility agreements including clear KPI’s accountability and team member mobility.
Outcomes
A new CEO was inducted and a new leadership team structure was established. Full company restructure including international divisions.
A new market strategy was developed for the US.
The national sales team was restructured and an all-time record sales year was achieved in an industry downturn.
Significant cutbacks in expense base to allow historic debt reduction and reinvestment in global expansion.